I recently read this on Nokia’s web site, and it makes for inter­est­ing reading.

There are about 4 bil­lion mobile phones in use in the world today. They’re the world’s most pop­u­lar tech­nol­ogy, out­num­ber­ing tele­vi­sions 3-to-1 and PCs by more than 4-to-1. With 40 per cent of all inter­net users hav­ing mobile inter­net access,[1] these small screens are rapidly becom­ing the main way peo­ple access the inter­net globally.

And the growth is sig­nif­i­cant, with the num­ber of mobile inter­net users dou­bling between 2006 and 2008.[1] By 2012, half of all devices access­ing the inter­net will be mobile devices.[1] It’s also a global phe­nom­e­non: There are about 117 mil­lion Chi­nese mobile-web users, an increase of 113 per cent dur­ing 2008 alone.[2] And it’s out­strip­ping desk­top brows­ing growth: In the U.K., mobile inter­net growth between Q2 and Q3 was 25 per cent, com­pared with 3 per cent growth in use from PCs.[3]

This week­end we launched the first mobile cam­paign built on our mobile cam­paign man­ager sys­tem. The com­pe­ti­tion is for Motorola, and it is called MotorokrStar. The idea is to upload a video of your­self audi­tion­ing to be a rock star, and the prize is a trip to New York to meet and work with Wyclef Jean, and a record­ing con­tract. Very nice prizes and a great con­cept. On a per­sonal level I am happy with how the cam­paign man­ager has han­dled. It has proven to be easy to work with, and has dras­ti­cally reduced our devel­op­ment time. Mis­sion accomplished.

To check it out go to www.motorokrstar.mobi, or SMS “rokr” to 39066.