Archive for Mobile

Castle Designated Driver

November 26, 2009 Mobile No comments

Today we launch another mobile cam­paign. The cam­paign is called “Cas­tle Des­ig­nated Dri­ver”, and is an ini­tia­tive by SAB. From the press release:

“Cas­tle Lager Exec­u­tive Brand Man­ager, Charl Bassil, says Cas­tle Lager has part­nered with taxi ser­vice, SACAB, to pro­mote respon­si­ble behav­iour dur­ing a period when drink-driving sta­tis­tics typ­i­cally increase. “We’re com­mit­ted to help­ing peo­ple enjoy their Cas­tle Lager’s respon­si­bly and we are keen to entrench des­ig­nated dri­ver behav­iour, where one friend takes it upon him­self to get his mates home safely after a night out” he says.

The pro­mo­tion will run at 80 venues around the coun­try until the end of Decem­ber 2009. Con­sumers will be encour­aged to nom­i­nate them­selves as des­ig­nated dri­vers for the night to Cas­tle Lager pro­mot­ers at the var­i­ous venues. Will­ing par­tic­i­pants will undergo a breathal­yser test when they reg­is­ter and another one towards the end of the evening before they go home. To encour­age min­i­mal alco­hol intake dur­ing the pro­mo­tion, each des­ig­nated dri­ver will be given free soft drinks.

If des­ig­nated dri­vers are below the legal limit by the end of the evening, they will be entered into a lucky draw. Each week four des­ig­nated dri­vers will stand a chance of win­ning a year’s free cab rides from SACAB. ”

Be-Mobile is of course respon­si­ble for the mobile ele­ment, a mobi site which can be found at http://castledd.mobi.

It’s a great ini­tia­tive, so lets hope it takes off, and peo­ple enjoy the fes­tive sea­son responsibly.

Two New Campaigns

June 18, 2009 Mobile No comments

The past two weeks gave been both excit­ing and extremely stress­ful. We launched two new cam­paigns, and both are doing excep­tion­ally well. The first is a prod­uct launch for Revlon­man of their new fra­grance Radar, and we are giv­ing away a prize of R20,000. The excit­ing thing about this is that we are one of the first to be using The Grid, a mobile social net­work in South Africa. The cam­paign can be found at http://www.ontheradar.mobi.

The sec­ond cam­paign is for a movie launch for Nu Metro. The movie looks excep­tion­ally funny, and the cam­paign is doing well. We are giv­ing away a trip for you and 3 mates to Las Vegas, which is an awe­some prize! The cam­paign can be found at http://www.hangovermovie.mobi.

Be-Mobile Web Site

May 23, 2009 Mobile No comments

Well it’s taken us over 6 months to get our web site up, but we’ve finally done it. Despite the fact that it is not exactly our cor­po­rate iden­tity on dis­play, or the rather slim con­tent, I am proud to announce that www.be-mobile.co.za is finally live.

For those of you who don’t know, Be-Mobile is a com­pany myself and a cou­ple of part­ners started. We spe­cialise in mobile con­tent deliv­ery, mobile mar­ket­ing cam­paigns, mobile ser­vices, any­thing mobile really. We are actu­ally quite good at what we do, despite our rather mod­est web site, so check us out.

Mobile Food For Thought

May 10, 2009 Mobile No comments

I recently read this on Nokia’s web site, and it makes for inter­est­ing reading.

There are about 4 bil­lion mobile phones in use in the world today. They’re the world’s most pop­u­lar tech­nol­ogy, out­num­ber­ing tele­vi­sions 3-to-1 and PCs by more than 4-to-1. With 40 per cent of all inter­net users hav­ing mobile inter­net access,[1] these small screens are rapidly becom­ing the main way peo­ple access the inter­net globally.

And the growth is sig­nif­i­cant, with the num­ber of mobile inter­net users dou­bling between 2006 and 2008.[1] By 2012, half of all devices access­ing the inter­net will be mobile devices.[1] It’s also a global phe­nom­e­non: There are about 117 mil­lion Chi­nese mobile-web users, an increase of 113 per cent dur­ing 2008 alone.[2] And it’s out­strip­ping desk­top brows­ing growth: In the U.K., mobile inter­net growth between Q2 and Q3 was 25 per cent, com­pared with 3 per cent growth in use from PCs.[3]

PPS4Life

February 18, 2009 Mobile No comments

Today Be-Mobile launched a new cam­paign aimed at uni­ver­sity stu­dents. The cam­paign is for PPS, and the goal is to edu­cate the stu­dents about the great pack­ages PPS offers for them. There is a big screen TV to be won, and also spot prizes on cam­pus. So far the response has been good.

To check it out go to http://www.pps4life.mobi

Supa Strikas

January 29, 2009 Mobile No comments

Today Be-Mobile launches the first phase of Supa Strika. It is a very excit­ing time for Be-Mobile, and for me per­son­ally. Supa Strikas is a pop­u­lar foot­ball comic in Africa, across about 18 coun­tries, with a tele­vi­sion show in South Africa as well.
This is their first real foray into mobile, and with the excel­lent qual­ity con­tent that Supa Strikas deliv­ers, I have no doubt that the ser­vice will be a suc­cess.
The first phase launches in Kenya today, fol­lowed by launches in South Africa and Nige­ria soon after­wards.
Per­son­ally, I am very excited to mon­i­tor the new mobile con­tent man­age­ment soft­ware that I have devel­oped. This is the first site that is run­ning on the new transcod­ing engine, and I think it will be a real dif­fer­en­tia­tor for us in the mar­ket­place.
To view the site go to www.myextratime.mobi

Youth Mobile Marketing

January 21, 2009 Mobile No comments
mobileYouth.org I am…not inter­ested in mobile mar­ket­ing
View more pre­sen­ta­tions or upload your own. (tags: cell stu­dent)

Nokia N96

November 30, 2008 Mobile No comments
Nokia N96

Nokia N96

I’ve been due an upgrade on my cel­lu­lar con­tract for the past two years, but due to the face that I was plan­ning to emmi­grate, I had not taken it up yet. Over the past few months I have made some huge changes in my life, one of them my deci­sion not to leave the coun­try, so, time for an upgrade.

I’ve been using the Nokia N80 for a while now, and I am very happy with it, so the deci­sion to go Nokia was easy. I’ve had the phone for two weeks, and my impres­sions of it so far are good.

Infact, I’d say it is the best phone I have ever had. Period. Lets start with the features.

  • 16GB inter­nal flash memory
  • 2.8″ QVGA (240 x 320 pix­els) LCD TFT dis­play with up to 16 mil­lion colors
  • User Inter­face: S60 3rd Edi­tion, Fea­ture Pack 2
  • Broad­cast Tele­vi­sion (DVB-H) capable
  • Record­ing of TV pro­grams for later viewing
  • Dig­i­tal music player – sup­ports MP3, AAC, eAAC+, WMA, album art
  • Stereo FM radio
  • Inter­net Radio
  • Any many many more…

The things I use the most are the phone (sur­prise sur­prise) and SMS. The sound qual­ity on the phone is great, and the key­pad is per­fect for SMS. It is not a QWERTY key­board but if I wanted that I would have gone for the E71. The only issue I have with the con­trols is that the scroller but­ton squeaks when I use it — some­thing it started doing after only 2 days.

The email setup was sim­ple, import­ing con­tacts and mes­sages from my old phone was sim­ple, and the WIFI works well.

As far as appli­ca­tions go the one I use the most is Gmail, fol­lowed by Nim­buzz. Both work fine, although I felt Gmail worked bet­ter on the N80, as it didn’t always pop up with a secu­rity mes­sage every time it refreshed.

The soft­ware on the phone is very easy to use, whether you are a sea­soned Nokia user or not. The only thing I would rec­om­mend is doing a soft­ware update the moment you get it, as it def­i­nitely is needed to bring some sta­bil­ity to the phone.
Over­all my first month with my new N96 has been good, an easy tran­si­tion, easy to use, good on calls, and very pleas­ing on the eye. Now bring on DVB-H…

MotorokrStar

November 17, 2008 Mobile No comments

This week­end we launched the first mobile cam­paign built on our mobile cam­paign man­ager sys­tem. The com­pe­ti­tion is for Motorola, and it is called MotorokrStar. The idea is to upload a video of your­self audi­tion­ing to be a rock star, and the prize is a trip to New York to meet and work with Wyclef Jean, and a record­ing con­tract. Very nice prizes and a great con­cept. On a per­sonal level I am happy with how the cam­paign man­ager has han­dled. It has proven to be easy to work with, and has dras­ti­cally reduced our devel­op­ment time. Mis­sion accomplished.

To check it out go to www.motorokrstar.mobi, or SMS “rokr” to 39066.